When creating your marketing strategy, whether short term or long term, you must consider how your strategy will generate the response you're looking for – your strategy should have a PURPOSE. One way to accomplish this is to allocate your efforts and budget to times of year when people are in the 'mood' for what you're offering. Outdoor lawn equipment usually has a seasonal push because of Spring Cleaning and Fall Clean-up. Traditional colleges push for Fall and Spring enrollment, while continuous enrolling institutions have consistent messaging. Even recruitment has ebbs and flows throughout the year depending on typical human behavior. Additionally, taking into account any local or national activities can help you consider the best forms of media to be effective. While it's ideal to remain relevant throughout the year (as much as budget allows), being strategic with your budget can help you achieve a better response. Of course, not every strategy requires seasonal messaging. Law firms, hospitals, mental health and home improvement businesses have a product that is relevant all year long. These types of business will find their creative to be key in remaining top of mind. TooMedia Strategies will be available for Creative assistance, up to and including video creation, scripting (TV and radio), logo creation, billboards, and digital assets. The level of work required can be discussed as needed or included in your overall budget.
